A selection of graphic design,
art direction and editorial work.
© Paola Urgeghe, 2025
art direction and editorial work.
© Paola Urgeghe, 2025
Crafting multidisciplinary projects
through research-based design.
through research-based design.
Paola is a multidisciplinary researcher and designer specializing in editorial work, currently based in Amsterdam.
Her approach emphasizes both visuals and content creation, utilizing a comprehensive, research-focused methodology. She has experience with both digital and print media, crafting designs and strategic narratives across various sectors, including publishing, fashion and advertisement.
Wishing to create impactful, long-lasting work, she has developed a graphic language centered on content curation and typography, prioritizing the quality of experience each design piece is meant to deliver. Her creative process incorporates photography, illustration, product design, and motion design. After over seven years of experience in agencies and publishing, she works as a freelance visual designer while pursuing a Master's in Comparative Cultural Analysis at the University of Amsterdam. For more information you can find CV and contact details here︎.
2024 - ongoing, Freelance Visual Designer at Filling Pieces, Amsterdam
2024 - ongoing, MA in Comparative Cultural Analysis (Arts and Culture) UvA, Amsterdam
2023, Visual Designer at Ask Phill, Amsterdam
2021, Visual Designer at Jungle Minds, Amsterdam
2020, Graphic and Editorial Designer at Cantieri Servizi Editoriali, Remote
2020, MA in Editorial Design, Elisava, Barcelona
2019, Graphic Design Intern, Umo Design Studio, Turin
2018, BA in Design and Visual Communication, Polytechnic School, Turin
2018, Graphic Design Intern, 515 Creative Studio, Turin
Her approach emphasizes both visuals and content creation, utilizing a comprehensive, research-focused methodology. She has experience with both digital and print media, crafting designs and strategic narratives across various sectors, including publishing, fashion and advertisement.
Wishing to create impactful, long-lasting work, she has developed a graphic language centered on content curation and typography, prioritizing the quality of experience each design piece is meant to deliver. Her creative process incorporates photography, illustration, product design, and motion design. After over seven years of experience in agencies and publishing, she works as a freelance visual designer while pursuing a Master's in Comparative Cultural Analysis at the University of Amsterdam. For more information you can find CV and contact details here︎.
2024 - ongoing, Freelance Visual Designer at Filling Pieces, Amsterdam
2024 - ongoing, MA in Comparative Cultural Analysis (Arts and Culture) UvA, Amsterdam
2023, Visual Designer at Ask Phill, Amsterdam
2021, Visual Designer at Jungle Minds, Amsterdam
2020, Graphic and Editorial Designer at Cantieri Servizi Editoriali, Remote
2020, MA in Editorial Design, Elisava, Barcelona
2019, Graphic Design Intern, Umo Design Studio, Turin
2018, BA in Design and Visual Communication, Polytechnic School, Turin
2018, Graphic Design Intern, 515 Creative Studio, Turin
Design, art direction and content creation services.
Art Direction
Shaping and guiding the creative vision of a project. Curating composition, messaging, and tone of voice to craft a cohesive and meaningful experience across every medium and expression.
Editorial Design
Cover design for books, magazines and other publications. Layout design, typography and production for both print and digital editorials.
Print Design
Ideation and production of print materials such as posters, packagings, flyers, brochures and other assets that help strengthen the brand’s presence.
Web Design
Creation of responsive, user-friendly digital platforms from wireframe to prototype ready for development.All focusing on the necessary balance between user and brand experience (UX and UI design).
Digital Marketing
Creation of content and visual materials for social media, email campaigns and online ads to boost engagement.
Brand Identity
Developing cohesive and enduring brand identities that reflect the project’s message and values. This includesnaming, logos, typography and brand guidelines.
Motion Design
Production of animated graphics and visual effects for websites and social media, to enhance the storytelling and the user experience.
Illustration and Graphics
Images to communicate ideas or tell stories. Commission independent artworks or assets to enrich your brand or media.
Copywriting and Content Creation
Generating clear, engaging text to complement the visuals of a design (headlines, descriptions, calls-to-action etc.) or articles for editorial platforms.
Shaping and guiding the creative vision of a project. Curating composition, messaging, and tone of voice to craft a cohesive and meaningful experience across every medium and expression.
Editorial Design
Cover design for books, magazines and other publications. Layout design, typography and production for both print and digital editorials.
Print Design
Ideation and production of print materials such as posters, packagings, flyers, brochures and other assets that help strengthen the brand’s presence.
Web Design
Creation of responsive, user-friendly digital platforms from wireframe to prototype ready for development.All focusing on the necessary balance between user and brand experience (UX and UI design).
Digital Marketing
Creation of content and visual materials for social media, email campaigns and online ads to boost engagement.
Brand Identity
Developing cohesive and enduring brand identities that reflect the project’s message and values. This includesnaming, logos, typography and brand guidelines.
Motion Design
Production of animated graphics and visual effects for websites and social media, to enhance the storytelling and the user experience.
Illustration and Graphics
Images to communicate ideas or tell stories. Commission independent artworks or assets to enrich your brand or media.
Copywriting and Content Creation
Generating clear, engaging text to complement the visuals of a design (headlines, descriptions, calls-to-action etc.) or articles for editorial platforms.
