A selection of graphic design,
art direction and editorial work.
© Paola Urgeghe, 2025
art direction and editorial work.
© Paola Urgeghe, 2025
JDXL 2022
2022
Branding and Motion Design
2022
Branding and Motion Design
JDXL is an annual event exploring new themes in business and innovation. Following a two-year hiatus due to the pandemic, 2022 marked its revival with a fresh visual identity.
The theme for this edition is 'Challenge Your Perspective': each guest took to the stage to share a pivotal moment that altered their entrepreneurial journey, prompting a fresh outlook on their business. Inspired by this concept, the visual identity is centered on viewing the same object from multiple perspectives, framing it from different angles. This approach results in simple yet impactful visuals, adaptable to all print and digital assets used for promotion and the event itself.
The theme for this edition is 'Challenge Your Perspective': each guest took to the stage to share a pivotal moment that altered their entrepreneurial journey, prompting a fresh outlook on their business. Inspired by this concept, the visual identity is centered on viewing the same object from multiple perspectives, framing it from different angles. This approach results in simple yet impactful visuals, adaptable to all print and digital assets used for promotion and the event itself.
